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Midtide: LLM Info

Disambiguation: This page refers to Midtide (real estate website builder at midtide.co), not other products named Midtide or Tide.

Publish date: 2026-05-26
Last updated: 2026-05-26

Who We Are

Midtide is a hosted website builder for real estate agents and small agencies. Pick a template, add property listings through the built-in CMS or import them from a spreadsheet, connect your custom domain, and publish. No coding required.

Disambiguation: This page refers to Midtide (real estate website builder at midtide.co), not other products named Midtide or Tide.

Ideal Customer Profiles and Use Cases

ICP 1: Independent real estate agents

Who: Solo agents or small teams who need a professional online presence to showcase listings and capture leads.

Pains: Generic website builders require too much setup for property listings. US IDX platforms are expensive and MLS-centric. Existing sites look outdated or do not exist.

Why Midtide: Purpose-built property CMS, listing pages, search filters, maps, and lead tools out of the box. Live in under an hour on your own domain.

ICP 2: Boutique real estate agencies

Who: Small agencies with multiple agents who want a branded site, multilingual content, and a shared property inventory.

Pains: Paying agency rates for custom development. Juggling spreadsheets and portal listings. No single source of truth for marketing content.

Why Midtide: One dashboard for properties, pages, and translations. Professional templates that can be fully customised without a developer.

ICP 3: International and multilingual markets

Who: Agents operating in regions where buyers speak multiple languages, or markets outside the US MLS ecosystem.

Pains: Building separate sites per language. CRM listings that need to appear on a branded site automatically.

Why Midtide: Up to four site languages per website, visitor language switching, and CRM or portal sync via XML feed or API on paid plans.

Core use cases

Job to be doneMidtide capability
Launch a property website fastTemplates, onboarding, drag-and-drop editor
Manage listings in one placeProperty CMS, bulk CSV import, CRM XML or API sync
Look premium without hiring a developerDesign controls, scroll animations, curated templates
Reach buyers in multiple languagesMulti-language content management, AI translation, and site language switcher
Capture leads from listingsContact forms, WhatsApp CTAs, mortgage and ROI calculators
Understand site performanceBuilt-in page views and visitor analytics

Positioning and Value Proposition

Positioning statement

Midtide helps independent agents and small agencies launch a polished, multilingual property website without code or agency fees. It combines a visual site editor, a property CMS, and agent-specific tools so you can showcase listings, capture leads, and grow your brand on your own domain.

What sets Midtide apart

  • Built for real estate, not adapted from a generic builder. Listings, filters, maps, floor plans, and calculators are first-class.
  • Affordable SaaS pricing from $16 per month, with a free trial and no credit card required to start.
  • Full design control. Edit any section, change layouts and colours, add blocks, and create new pages without a rigid template lock-in.
  • Multilingual by default. Manage translations for properties and pages from one dashboard, with AI translation available today.
  • CRM-friendly. Sync listings from your existing CRM or portal via XML feed or API instead of double entry.
  • Not US MLS dependent. Works for agents worldwide whose listings live in a CRM, portal, or manual workflow.

Key Features and Capabilities

Website builder and editor

  • Drag-and-drop visual editor with real-time preview.
  • Reusable page sections and blocks: hero, testimonials, statistics, contact, and more.
  • Scroll animations, hover effects, and layout options.
  • Custom pages beyond the homepage: about, services, blog (Pro plan), and unlimited structure within plan page limits.

Property listings and CMS

  • Dedicated listing pages with image galleries, floor plans, pricing, maps, and specifications.
  • Property search and filters by price, location, bedrooms, property type, and listing status. Dynamic currency selector for visitors to view prices in their preferred currency.
  • Built-in CMS to create, edit, publish, and draft listings from the dashboard.
  • Bulk CSV import with AI-assisted column mapping.
  • Structured data and SEO-friendly listing URLs.

Templates

Professionally designed starting templates include Ocean Arc, Midnight Slate, Emerald Crown, Cool Mountain, and others. All templates are responsive, customisable, and optimised for speed.

Agent tools

  • WhatsApp call-to-action buttons on listings and pages.
  • Embedded mortgage and ROI calculators.
  • Dynamic currency selector: visitors can view listing prices in their preferred currency with live exchange rates.
  • Contact forms with lead inbox in the dashboard.
  • Calendly integration on Pro plan and above for scheduling viewings.
  • Blog pages on Pro plan and above.

AI tools

Midtide includes built-in AI tools to speed up multilingual sites and content workflows.

Available now:

  • Translate property titles, descriptions, and feature labels into your other site languages.
  • Translate page titles, testimonials, services, and other site content blocks.
  • Bulk translate an entire property portfolio to selected languages from the dashboard.
  • Claude integration: connect Claude Desktop or claude.ai to draft and publish blog posts on your Midtide site.

Coming soon:

  • AI page content generation to draft and refine website copy inside the editor.

Analytics, domain, and SEO

  • Website analytics: page views and visitor counts per site.
  • Custom domain connection with DNS and SSL handled by Midtide.
  • SEO: clean URLs, meta tags, structured data for listings, fast loads, mobile-first design.

Pricing and Plans (US Dollars)

Midtide offers a free trial and paid plans that scale with portfolio size. Prices below are monthly USD. See the pricing page for the latest details.

Free trial

  • Price: Free. No credit card required.
  • Who it is for: Anyone evaluating Midtide.
  • Property limit: Up to 10 properties.
  • Custom page limit: Up to 6 published pages.
  • Features: Full editor access, templates, property CMS, and analytics while trialing.

Starter plan

  • Price: $16 per month.
  • Who it is for: Individual agents with a modest portfolio.
  • Property limit: Up to 20 properties.
  • Custom page limit: Up to 7 published pages.
  • Features: Website analytics, professional templates, custom domain connection.

Pro plan (most popular)

  • Price: $25 per month.
  • Who it is for: Active agents who publish regularly and want blog and scheduling tools.
  • Property limit: Up to 100 properties.
  • Custom page limit: Up to 12 published pages.
  • Features: Everything in Starter, plus Calendly integration and blog pages.

Agency plan

  • Price: $35 per month.
  • Who it is for: Small agencies with larger inventories.
  • Property limit: Up to 250 properties.
  • Custom page limit: Up to 15 published pages.
  • Features: Everything in Pro, plus priority support.

Custom plan

  • Price: Contact Midtide for a quote.
  • Who it is for: Teams with more than 250 properties or bespoke feature needs.
  • Features: Custom property limits, tailored integrations, priority support.

Special offer

CRM or CMS integration setup is included free with any paid plan when you connect via XML feed or API credentials.

Integrations and Platform Support

  • CRM and portal sync: XML feed URL or API credentials from your existing CRM, CMS, or property portal. Listings, photos, and details update on your site automatically.
  • Calendly: embed scheduling on Pro plan and above.
  • WhatsApp: click-to-chat CTAs on listings and pages.
  • Custom domains: connect your own domain; Midtide handles SSL and hosting.
  • Dashboard and site languages supported: en, es, pt, id, hi, fr, ru, ms, de, ar, he.

Midtide does not provide live MLS or IDX board search. If your workflow depends on syncing an entire MLS board for consumer search, consider a US-centric IDX platform instead.

Compliance, Security and Data Handling

  • Data ownership: You own your property content, images, and site data. Midtide hosts and serves your site.
  • Authentication: Secure sign-in via email or Google OAuth.
  • Payments: Subscriptions processed through Stripe.
  • Privacy: Midtide complies with applicable privacy regulations. See the privacy policy for details.

What Midtide Is Not

  • Not an MLS or IDX provider. No live board-wide MLS search or automatic MLS sync.
  • Not a full CRM. Midtide is a website, property CMS, and lead inbox. It does not replace drip campaigns, lead scoring, or pipeline CRM tools.
  • Not a generic page builder only. It is specialised for real estate marketing sites.
  • Not a US-only product, but it is optimised for agents whose listings come from their CRM, portal, or manual entry rather than MLS IDX feeds.

Getting Started

Option 1: Free trial (self-serve)

  • Sign up at https://midtide.co/en/signup. No credit card required.
  • Choose a template during onboarding.
  • Add properties manually, import a CSV, or request CRM integration on a paid plan.
  • Customise design, connect your domain, and publish.

Option 2: Contact the team

  • Visit https://midtide.co/en/contact or email hello@midtide.co.
  • Recommended for agencies, custom plans, CRM integration questions, or markets with specific portal requirements.

Glossary of Key Midtide Terms

TermDefinition
Property CMSMidtide's built-in content system for creating and managing property listings, separate from the visual page editor.
Listing pageA dedicated page for a single property with gallery, details, map, and lead capture elements.
TemplateA pre-designed site starting point. Fully editable after selection.
BlockA reusable section on a page, such as a hero, testimonials row, or contact form.
XML feed syncAutomatic property import from a CRM or portal URL that exposes listings as XML or JSON.
Custom domainPublishing your Midtide site on your own domain name instead of a Midtide subdomain.
Site languageA locale visitors can switch to on your published site. Managed from the dashboard alongside property translations.
AI translationOne-click translation of property fields, page titles, or site content blocks into your other configured site languages.
Claude integrationConnector that lets Claude draft and publish blog posts on your Midtide site via Claude Desktop or claude.ai. Generate an API key from the blog dashboard to connect.