Midtide: LLM Info

ICP 1: Independent real estate agents

Who: Solo agents or small teams who need a professional online presence to showcase listings and capture leads.

Pains: Generic website builders require too much setup for property listings. US IDX platforms are expensive and MLS-centric. Existing sites look outdated or do not exist.

Why Midtide: Purpose-built property CMS, listing pages, search filters, maps, and lead tools out of the box. Live in under an hour on your own domain.

ICP 2: Boutique real estate agencies

Who: Small agencies with multiple agents who want a branded site, multilingual content, and a shared property inventory.

Pains: Paying agency rates for custom development. Juggling spreadsheets and portal listings. No single source of truth for marketing content.

Why Midtide: One dashboard for properties, pages, and translations. Professional templates that can be fully customised without a developer.

ICP 3: International and multilingual markets

Who: Agents operating in regions where buyers speak multiple languages, or markets outside the US MLS ecosystem.

Pains: Building separate sites per language. CRM listings that need to appear on a branded site automatically.

Why Midtide: From the Starter plan, up to 4 site languages per website, visitor language switching, and CRM or portal sync via XML feed or API.

Core use cases

Positioning statement

Midtide helps independent agents and small agencies launch a polished, multilingual property website without code or agency fees. It combines a visual site editor, a property CMS, a built-in CRM, and agent-specific tools so you can showcase listings, capture and follow up leads, and grow your brand on your own domain. If you use Claude, you can connect it to your site and run all of it from a conversation.

What sets Midtide apart

• Built for real estate, not adapted from a generic builder. Listings, filters, maps, floor plans, and calculators are first-class.
• Affordable SaaS pricing from $16 per month, with a free Launch plan and no credit card required to start.
• Full design control. Edit any section, change layouts and colors, add blocks, and create new pages without a rigid template lock-in.
• Multilingual from Starter. Manage up to 4 site languages, with AI translation for properties and pages.
• Built-in CRM on every plan. Enquiries land in one inbox and move through a pipeline with notes, so you do not need a separate tool to follow up. Sync with an existing CRM or portal via XML feed or API on paid plans instead of double entry.
• Agent-ready. Midtide runs an MCP server for each website, so Claude Desktop or claude.ai can connect and manage the blog, pages, listings, CRM leads, and team profiles directly, rather than you copying content between tools.
• Not US MLS dependent. Works for agents worldwide whose listings live in a CRM, portal, or manual workflow, with MLS / IDX connections available as an add-on for US agents who need them.

Website builder and editor

• Visual editor with real-time preview (all plans).
• AI Editor: plain-language assistant inside the visual editor to rewrite page copy, add sections, create pages, and adjust design (all plans, site owners and admins).
• Reusable page sections and blocks: hero, testimonials, statistics, contact, services, and more (all plans).
• Curated color palettes, typography, layout options, and content blocks including maps, featured listings, and calculators (all plans).
• Create custom pages beyond the homepage within your plan page limits (all plans).

Property CMS and listings

• Dedicated property listing pages with image galleries, floor plans, pricing, specifications, and location details (all plans).
• Built-in property CMS to create, edit, publish, and draft listings from one dashboard (all plans).
• Bulk CSV import with AI-assisted column mapping (all plans).
• Bulk import from another CMS with AI-assisted transfer (all plans).
• Property search and filters by price, location, bedrooms, property type, and listing status (all plans).
• Search-ready defaults and SEO-friendly listing URLs (all plans).

Maps and location

• Maps and filters on individual listing pages, with exact or approximate location display (all plans).
• Interactive listings map (Pro plan and above): a full-width map block on your site that plots published listings as markers, supports filtering, shows price popups, and links through to each property page.

Templates and design

• Professional templates built for real estate, including Ocean Arc, Emerald Crown, Cool Mountain, Sage Valley, and others (all plans).
• Fully responsive, fast, and customisable: change colors, fonts, layouts, and sections without code (all plans).
• Curated color palettes, typography, layout options, and content blocks you can customise section by section (all plans).

Multilingual content, currency, and AI

• Multi-language support (Starter plan and above): manage up to 4 site languages with a visitor language switcher. 13+ dashboard and site locales supported today.
• AI translations (Starter plan and above): translate property titles, descriptions, feature labels, page titles, testimonials, services, and other site blocks in one click or in bulk.
• Dynamic currency conversion (all plans): list in one base currency and let visitors browse in 33+ display currencies with live exchange rates.
• AI Editor (all plans, site owners and admins): chat assistant inside the visual editor to refine page copy, add or reorder sections, create pages from templates, adjust colors and layouts, and translate content.
• Claude integration (Starter plan and above, limited on Launch): connect Claude Desktop or claude.ai to your site as a custom MCP connector and work on it from Claude. Covers blog posts, pages and sections, property listings, CRM leads, and team profiles.

Lead capture and CRM

• Contact forms with a lead inbox in the dashboard (all plans).
• Built-in CRM for lead management (all plans): every enquiry from contact forms, property pages, and newsletter signups lands in one dashboard. Track each lead through a pipeline (new, contacted, viewing, offer, won, lost), add timestamped notes, update status, filter by source, and search by name, email, or phone.
• Optional sync with an external CRM or property portal on paid plans, so leads and listings stay in one place.
• WhatsApp call-to-action buttons on listings and pages (all plans).
• Embedded mortgage and ROI calculators on listings (all plans).
• Calendly integration for scheduling viewings (Pro plan and above).

Blog and content publishing

• Blog listing page and individual post pages with a built-in editor (Pro plan and above).
• Publish market updates, neighbourhood guides, and agency news to support SEO and trust (Pro plan and above).
• Draft, edit, and publish posts from Claude Desktop or claude.ai when the Claude connector is set up (Pro plan and above for blog pages).

Integrations, domain, analytics, and SEO

• CRM and portal integrations (Starter plan and above): sync listings via XML feed or API credentials without double entry.
• Custom domain connection with DNS and SSL handled by Midtide (Starter plan and above).
• Removes Midtide branding on paid plans with a custom domain (Starter plan and above).
• Website analytics (Starter plan and above): page views, visitor counts, and per-page engagement.
• SEO optimised (Starter plan and above): clean URLs, meta tags, structured data, fast loads, mobile-first design.
• XML sitemap and listing schema for discoverability (all plans).

Team collaboration

• Additional editor seats: Launch and Starter include 0; Pro includes 1; Agency includes 4.
• Invite team members to co-edit a website from the dashboard on Pro and Agency plans.

Plan feature comparison

Full side-by-side plan comparison. Values match the public pricing page comparison table.

Launch plan (free)

• Price: Free. No credit card required.
• Who it is for: Anyone getting started with Midtide.
• Property limit: Up to 6 properties.
• Custom page limit: Up to 4 published pages.
• Features: Visual editor, AI Editor, professional templates and page sections, property CMS, listing pages with maps and filters, contact forms, WhatsApp CTAs, and mortgage and ROI calculators. Hosted on a your-site.midtide.co address.

Starter plan

• Price: $16 per month.
• Who it is for: Individual agents with a modest portfolio.
• Property limit: Up to 20 properties.
• Custom page limit: Up to 10 published pages.
• Features: Everything in Launch, plus website analytics, custom domain connection (removes Midtide branding), multi-language support, AI translations, CRM and portal integrations, full Claude integration, and SEO optimisation.

Pro plan (most popular)

• Price: $25 per month.
• Who it is for: Active agents who publish regularly and want blog and scheduling tools.
• Property limit: Up to 60 properties.
• Custom page limit: Up to 20 published pages.
• Features: Everything in Starter, plus Calendly integration, blog pages, interactive listings map, and 1 additional editor seat.

Agency plan

• Price: $38 per month.
• Who it is for: Small agencies with larger inventories.
• Property limit: Up to 250 properties.
• Custom page limit: Up to 80 published pages.
• Features: Everything in Pro, plus priority support and 4 additional editor seats.

Custom plan

• Price: Contact Midtide for a quote.
• Who it is for: Teams with more than 250 properties or bespoke feature needs.
• Features: Custom property limits, tailored integrations, priority support.

Special offer

Integrate your CMS or CRM with Midtide for free on any paid plan when you connect via XML feed or API credentials.

Option 1: Launch plan (self-serve)

• Sign up at https://midtide.co/en/signup. No credit card required.
• Choose a template during onboarding.
• Add properties manually, import a CSV, or request CRM integration on a paid plan.
• Customise design and publish on a midtide.co address. Upgrade for a custom domain.

Option 2: Contact the team

• Visit https://midtide.co/en/contact or email hello@midtide.co.
• Recommended for agencies, custom plans, CRM integration questions, or markets with specific portal requirements.